SOURCE – Your last album “A View From the End of the World” was pretty well received, but after listening to “Rise of a Digital Nation” I think you’ve regained your footing even more.
Robert Stjärnström (Vocals) – Thank you. We’ve done a lot to enhance the production value of what we do, to get a thicker, fatter sound and I think we accomplished that. It’s the same kind of songs but with a warmer, less chewgummy sound than “View”.
SOURCE – What musical approach are you taking on this album?
Robert Stjärnström (Vocals) – We actually went for brutal simplicity this time around. We had a lot of songs of varying complexity in pre-production and we figured let’s make a solid, simple and powerful album that really represents what it’s about, and save the more complex ideas for later. That way we can give those more time to mature.
SOURCE – The production sound on “Rise of a Digital Nation” is phenomenal. Who has produced and mixed ?
Robert Stjärnström (Vocals) – We’re very D-I-Y. We write, record and produce our own stuff to 100%. But I’d definitely put some of the credit on Henkka at Chartmakers, who mastered the album. Without his involvement it would not have been as good as it is.
SOURCE – From where did you derive your lyrical inspiration on “Rise of a Digital Nation”?
Robert Stjärnström (Vocals) – It’s really all around us now, I feel. I look at how our behavior online is maturing into a digital existence and at the same time how the occupy movement grows. A global movement like that couldn’t have happened pre-internet, people wouldn’t even have had the same awareness back when our corporate overlords controlled all media outlets. Now, information runs rampid and those who have something to hide are much more vulnerable.
We and those who are younger than us are a Generation Online and from where I’m standing, it looks to me like the Rise of a Digital Nation, a common ground not determined by geography but by values and other social aspects.
SOURCE – Is it ever hard to keep up the energy and creativity after so many years?
Robert Stjärnström (Vocals) – No, there’s no lack of creativity I think. When we get together, magical stuff happens almost always. The difference now is that instead of just making music and having all the time in the world there’s so much other stuff going on. Music making needs to be scheduled like everything else, so it’s less random. But being as genre-transcendant as Machinae Supremacy is, there is never a lack of ideas.
SOURCE – What do you think the future will be for the music industry?
Robert Stjärnström (Vocals) – I believe less and less money will be made off the actual music and more off things around it, like merch (as it is even now), concerts, soundtracks, advertising, maybe even product placement in songs?
I also believe that increased diversity will mean fewer “mega-huge” bands because there are more people to split the difference than ever before. Music production is now accessible to anyone so maybe in the future, bands will need PR firms and media connections instead of record labels and distributors.
SOURCE – Living in Sweden, which has a very large metal scene, which bands out here do you think will make an impression in metal/rock?
Robert Stjärnström (Vocals) – One up-and-coming act that I can’t get enough of lately is “Sister Sin”. Amazing vocals and a raw, old-school gritty metal sound. I suggest you check them out.
SOURCE – What occupies your guys’ time outside of music? Any jobs or other interests?
Robert Stjärnström (Vocals) – Yes. We have day jobs. I work in marketing (copywriting and design) and Gordon is a bank manager. Nicky is a software developer and Jonne is a construction warehouse supervisor.
SOURCE – In Brazil there’s much fans listening your kind of music. What do you know about the Brazil ?
Robert Stjärnström (Vocals) – Sadly very little. We need to come visit sometime soon! :)
SOURCE – Anything else you wanted to say?
Robert Stjärnström (Vocals) – Sharing is caring. :) Stay in school. :) m/ Take care!